WE LIVE BY
OUR MOTTO.

Since.

2004

  • We are zestful in everything we do or create.
  • Striving to churn results that exceed your expectations.
  • Out-of- the-box solutions not only add to brand value but also empowers you to achieve your commercial goals.
  • Today, we have some of the best pharmaceutical, real estate and FMCG clients, and their trust keeps us zestful.
  • If you desire to experience mind-blowing, on point results then ZEST is the right place for you.

Key People

Kumar Deorukhakar

Director

An artist by profession, he heads Zest Creative.

His skill sets include putting right people at the right places. He is always keen on embracing latest trends and looks for challenging opportunities.

Arti Deorukhakar

Director

M.A. in Psychology, she ensures smooth workflow and is keen on customer satisfaction.

She single-handedly manages value added services division of Zest.

Sameer Ksheersagar

General Manager

20+ years of rich experience in Advertising & Marketing spanning across various sectors and industry verticals. His core focus areas are Strategic Planning and Brand Management. 

Sohail

Creative Copy Head

An ideator and creative writer with 20 years of experience. He has worked with renowned agencies in Pune. Insightful communication is something that he loves to design.

Ruturaj

Art Director

With over 20+ years of hands on execution experience in Visualization and Graphic Designing, Ruturaj truly breathes and lives creativity. When it comes to designing creative campaigns that instantly connect with the hearts of audience across the age group, she nails it.

Amrut

Digital Strategist

Having worked on many national brands and handled pan India campaigns, he is extremely passionate about everything that is online. He loves to keep up with the ongoing Digital trends & Fads like a true ‘Digital Geek’ , and is always thinking of creating the next big viral thing on the internet!

Clients.

Zestful Solutions & Consultations

BRANDING

PRINT MEDIA CAMPAIGN

MEDIA PLANNING

EVENTS & EXHIBITIONS

OUTDOOR & OOH MEDIA

ELECTRONIC MEDIA

Digital Marketing Services

WEB CONTENT CREATION & DESIGNING

SOCIAL MEDIA MARKETING (SMM)

SEARCH ENGINE Optimisation (SEO)

Lets
Work
Together

  • +91 92256 20251
  • aarti.zestcreative@gmail.com
  • 13 Anant Apartment, Tapobhumi Society, Sinhgad Rd, Dattawadi, Pune, Maharashtra 411030

Task: Rebranding

Old Logo

New Logo

BTS:

Hoarding 1

Hoarding 2

DVC 1

DVC 2

Background:

We have been associated with the brand Vision Creative Group for more than a decade. The brand boasts of premium quality offerings and an enviable track record of timely possession and wanted to be established as a reliable, promising brand

What we did:

We proposed a brand building initiative based on the company’s core values, principles and promises. Customers are happy when they get beyond their expectations  and when the expectations are fulfilled sooner. Capturing this very essence, we came up with the brand positioning – Celebrate Zindagi! 4 brand films are made based on this positioning.

Result:

The campaign reached 71.5 lakh people.
And counting…

Result:

Hoarding

Brochure

DVC 1:

DVC 2:

DVC 3:

Background:

There is an organisation engaged in plot and real estate development. It has delivered remarkable projects and won customers’ trust over 15+  years. This company was named I DO Realty.

What we did:

The task was to build the brand identity for this organization. After thoroughly understanding the company from its promoters. their intent, Integrity and the feedback from their customers, we crafted the logo for I DO Realty and created the brand manual.

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8
9
10

Background:

Optima Life Sciences Pvt. Ltd. has been manufacturing biosecurity products for the poultry industry for more than a decade. Hence the company has a strong base of technical knowhow, competent manpower and the right and adequate infrastructure.

Task:

Launching a hygiene product in a market where big and established brands were already present was a huge challenge.

Action:

With insights drawn from our market research, studying the hygiene products sector and uncountable brainstorming sessions of our creative team, The Zest Team conceptualised and developed complete communication for the brand for the pre-launch, launch and post launch stages.

Background:

Globion is a world-renowned company which produces vaccines and other health-related products for the poultry and livestock segment.

Task:

To deliver a complete make-over of the company’s brand including new package design, store branding, and out of the box idea for their exhibition stalls.

Action:

We crafted a strategy for empowering Globion with a new look. We creatively worked on designing merchandise, brochures, website, packaging and every other aspect that a brand needs to become a brand.

Menu:

Projects:

Background:

We collaborated with Sankalp Group, Pune, on numerous occasions, and this time it was for a launch event. The brand offered the most luxurious property in the neighbourhood with ample amenities to new residents.

What We Did:

We initiated an expedition with awareness campaigns for 2 projects and started getting traction. Brand campaign (Print & Digital), organic content and paid ads led us to deliver more than 270 tokens for the property of 238 units. The launch event was a huge success, with over 170 bookings on the same day.

Result:

We achieved 170+ bookings, with more than 10 people booking two properties each.

Brand DVC:

ALYSSUM Project DVC 1:

ALYSSUM Project DVC 2:

HI-LIFE Project DVC 1:

HI-LIFE Project DVC 2:

Background:

Japfa, a leading poultry brand of Indonesia opened its first retail outlet in India.

Task:

The client wanted us to design their flagship outlet.

Action:

A complete path of consumer experience was defined and laid out accordingly. E.g., Right from the entrance to the outlet , evaluation of products, placing the order, receiving it and leading to lasting impression upon their exit from the outlet.

Japfa-slides-3-01
Japfa-slides-3-02
Japfa-slides-3-03

Project:

Background:

Breeza, a luxurious housing project by Choice Group that boasts of luxurious homes.

Task:

The client was looking to get a great number of bookings, especially from affluent IT crowd from Pune East.

Action:

We thoroughly analysed the client’s TG, and evaluated a very smart communication strategy which was based on tricky insights and a bold thought. 

Teaser 1

Teaser 2

Reveal 1

Reveal 2

News Paper Ads

Teaser

Reveal

Background:

S.B. Patil Group has been successful in diverse verticals – Real Estate, Education and Fitness. However, they wanted to achieve growth, enhance value of their brand by having a strong, single brand promise

Our Solution:

We proposed a rebranding exercise to them. To carry this out we studied their target audience and stakeholders for each of the verticals. We concluded that the core of the brand philosophy was walking ahead towards prosperity together. Hence the positioning statement we arrived at is – Together, towards tomorrow. And we also suggested that the name be shorter – SBP Group instead of formerly S.B. Patil Group.

The Result:

The whole team of SB Patil Group now had a single, clear brand statement and the new logo underlined the identity of the brand SBP Group. All the verticals came under the umbrella of one brand.

Rebranding

Old Logo

New Logo